Tips for holding a successful cryptocurrency airdrop campaign from a user perspective
I was reading an article from Payments Journal about
“Six Tips to Make Your Airdrop a Success” and thought I would write my little piece on the subject, from a user’s perspective.
Clarification #1: I’ve never run an ICO or airdrop campaign, so I have little understanding of technical aspect such as delivery of tokens, etc.
Clarification #2: Since starting my journey into my airdrop challenge I’ve signed up for around 15 airdrops, not to mention the ones that were scams and I could not complete for whatever reason.
What’s the point of this article:
Hopefully a company that is trying to run an airdrop reads this and improves their systems. Here are my tips from experience. Keep in mind that I can be wrong, and what I’m writing is purely my own opinion.
Switch from technical to simple
It’s easy to get caught up in the technical side of things when it comes to an airdrop. After all, the ICO and cryptocurrency realm is highly technical. The only problem with this notion is, that most people that sign up for airdrops probably learned about it from a friend, a forum post or some kind of website like mine.
These people can be complete crypto noobs and might have just recently bought their first piece of Bitcoin. They can understand basic instructions, but anything too technical and you are setting yourself up for a support nightmare. Even confusing instructions, weird website setups or strange forms is not a good idea. Make your airdrop user-friendly. It’s that simple.
Be clear on the following:
- Exactly what a user needs to do to earn/receive airdrop tokens.
- When will a user receive their tokens?
- How much is each token worth or will it be on launch day?
- What is your total airdrop token value?
- When will you receive your tokens?
Confirm that your airdrop is not a scam
I hate signing up for an airdrop only to realize that it’s probably a complete scam and that I will never see those tokens in my wallet. Not only did I just waste time, but I probably just gave away my email address or entered personal details into a form that I rather would not have done, especially now that I know it’s a scam. There should be two parts to this:
Host your airdrop on your main website! This is so simple, yet I can’t understand why so many ICO’s and blockchain projects try to collect user data via a Google form. It’s a complete joke. If your project is worth anything you should have a developer or designer that can create a page for your airdrop that can collect a form, have a user dashboard, etc. Lately, if an airdrop is not on a project’s website, I just don’t even bother filling out the form – OR READING ABOUT THE ICO. Isn’t that what it’s all about, to gain exposure?
Make sure information about the airdrop is shared across all your social media accounts. You can also go the extra mile and create a blog post on your company blog, Medium.com, and Steemit. Also, register as a company representative or the company yourself so that it looks legit. Please stop using some Bitcoin forum as your main portal for airdrop announcements. Sure, you can use it get people to promote it and announce bounties, but it has to be on your official website or point to it.
Choose an employee or higher a virtual assistant to scour the web on a regular basis for people hosting a fake airdrop for your coin. There are just so many airdrop groups on Facebook, subReddits, etc. they would have to join to find out. You could even set up Google Alerts. Once a scam airdrop for your token or ICO is discovered, do whatever you can to close it down by reporting them to the platform they are on. Also, notify your subscribers to warn them of the scam.
Utilize as many social media platforms possible
If you care about gaining exposure for your ICO or blockchain project allow users to get the word out on multiple social media platforms and award them accordingly. This should include Facebook, Twitter, Medium, Reddit, Facebook groups (multiple share options), Steemit, YouTube – just to mention a few. Also don’t be skimpy with your reward system. The more you give, the more you get which takes me to my next point.
Reward users fairly
I’m okay with signing up for an airdrop that gives me $5 worth of tokens, but anything lower than that it starts to lose my interest. Also, if the airdrop is that low ($5), let’s face it $5 isn’t much, then please don’t expect the user to like and follow all 10 of your social accounts to get it.
And don’t let me get started on rewarding users $1-$2 per referral. Sure it might sound easy drive referrals to an airdrop page, but it isn’t always as simple as it sounds. Reward them accordingly. At least make an airdrop reward around $5. This way you will probably generate much more exposure and motive affiliates. Don’t be skimpy. I would much rather sign up AND READ ABOUT AN ICO when the airdrop gives you a good amount of tokens $10+.
Use technology to your advantage
This part admittedly I lack in experience and knowledge, but really if you have a team of expert developers working for you, surely you can figure it out. Use technology to track user signups, create a dashboard for easier tracking and confirmation of tasks completed for additional tokens, make it easy for users to see their token balance, etc.
The dashboard in my honest opinion is a great option. I love being able to log into my account and check my latest referral and airdrop statistics. Why can’t every airdrop campaign have this? You can even have a page on your website that details the number of airdrop tokens distributed and enable checking of wallet addresses etc to see how many tokens they will receive. EOSdac did something similar.
Check that everything works before launching
Why would you start an airdrop campaign only to have to tell users “we’re busy fixing the bugs, please be patient.” This is entirely unprofessional and just means you did not prepare correctly or test the airdrop. The simple solution is to test that everything is working before you launch the campaign.
Article Produced By
Crypto Coin Authority