Russia May Become World Leader in Blockchain Technology Adoption in 2018

Russia May Become World Leader in Blockchain Technology Adoption in 2018

 

Russia could become a world leader in the adoption

of the blockchain technology next year, Chairman of Russia’s Vnesheconombank (VEB) Sergey Gorkov told Sputnik on Saturday, stressing that the mass use of the technology will take place in 2019-2020.MOSCOW (Sputnik) — Gorkov said that the blockchain technology will be implemented in Russia by 2020."We did not expect such an upsurge of interest [in the blockchain], technologies, I believe, will become a reality in 2017-2018,… 2018 will be the year of 'trial and error,' while 2019-2020 — a real period of implementation," he said. Gorkov noted that the VEB would prepare directions for the development of blockchain in October and was also negotiating with Rostelecom telecommunications operator and the Russian Post on the possibility of using the technology.

With Cryptocurrencies on Rise Worldwide, Has Fine Art Finally Got the Picture?"We have created a group at the level of the Russian government on the introduction of blockchain, no other country in the world has it. I believe that in 2018 Russia could become a leader in the adoption of the blockchain technology," Gorkov pointed out.

Blockchain technology is a distributed database, all replicas of which are regularly updated to add the information about all new transactions. Every time a transaction occurs, it is encrypted in a block, which is then sent out to all network users. Each block has a time-stamp and a reference to the previous block, which allows to establish the sequence of transactions. The data is therefore transparent and very difficult to change, which makes it a helpful security solution for any distribution or transaction processes.

Chuck Reynolds


Marketing Dept
Contributor
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The New UTRUST Online Payment System

UTRUST Predicts Blockchains Will Provide US $3.7 Trillion Boost to Economic Growth in Emerging Markets and that They will Beat All Competition in the Online Payments Industry

The world’s first Bitcoin and cryptocurrency payments platform with consumer protections, UTRUST will enable the unbanked worldwide to transact with the global financial system, and predicts inclusion in the digital economy could boost GDP of all emerging economies by US $3.7 trillion by 2025.

Payments startup UTRUST believes that with 2.5 billion unbanked people in Emerging Markets to benefit from financial inclusion, blockchain technology has the potential to create nearly 95 million new jobs across all sectors in unbanked nations.

UTRUST’s completed pre-ICO and upcoming fundraising aims to build a global payments platform with extensive cryptocurrency support, ensuring merchants and people in developed and emerging markets have a secure and transparent platform to carry out transactions.

Nuno Correia, UTRUST CEO, said:

UTRUST sees the potential of cryptocurrencies and digital technology to transform financial services provision in both developed and developing markets. The potential gains are particularly exciting in emerging markets where mobile phone penetration could recreate the role physical banking infrastructure plays in developed markets.   

UTRUST aims to develop the world’s first ready-to-use cryptocurrency payments platform aimed in part at the 2.5 billion unbanked people worldwide. UTRUST’s token can be used for making zero fee payments to the thousands of merchants accepting any cryptocurrency via UTRUST, and be traded against other currencies on supported exchange platforms.

UTRUST’s public ICO commences on September 20, 2017 at 2pm GMT. The 7 upcoming ICO rounds will begin immediately after the previous round has sold out, bringing UTRUST to $50 Million of funding, and provide the launchpad required to revolutionize the payments space.

About UTRUST

UTRUST has currently raised $3.5 Million through private investors and the sold out pre ICO, with the public ICO commencing on 20th September 2017.

UTRUST is the world’s first cryptocurrency payments platform to implement consumer protections on a mass scale. The company is building a global PayPallike payments platform with extensive cryptocurrency support.

UTRUST’s end goal is to provide all the benefits of fast, secure, convenient, and inexpensive cryptocurrency transactions, in tandem with the world’s first cryptocurrency payment protections, which consumers need to fully embrace blockchain technology en masse.

UTRUST ICO and Tokens

UTRUST’s public ICO is set to go live on September 20th, 2017, with each of the 7 upcoming ICO rounds beginning immediately after the previous round has sold out, bringing UTRUST to $50 Million of funding.

The company will use the collected funds to establish key industry partnerships and to develop the world’s first PayPal-like cryptocurrency payments platform. The ERC20 compatible tokens are created over the Ethereum protocol, and can be used as a means of payment on UTRUST’s payment gateway along with other cryptocurrencies.

UTRUST’s token can be used for making zero fee payments to the thousands of merchants accepting any cryptocurrency via UTRUST, and be traded against other currencies on supported exchange platforms.

UTRUST will allocate a certain portion of the revenues to buyback and destroy the tokens in circulation. Being a deflationary currency by design, the demand for UTRUST tokens will increase with time, which combined with buyback should lead to appreciation in its market value.

To learn more about UTRUST’s ICO please go to: https://utrust.io/ico

Essential Inbound Marketing Strategies for Every Startup

Essential Inbound Marketing Strategies for Every Startup

 

Inbound marketing has become increasingly popular

in the marketing and advertising world for the last several years, and it's no surprise why. While traditional outbound ad campaigns attempt to persuade unfamiliar audiences with sales-y messages, "inbound" campaigns focus on the value they can provide users. And that prompts those users to naturally gravitate to those business when the need arises. Generally, inbound marketing strategies are less expensive, hold a wider range of benefits and, over the long term, will generate a higher rate of return. So, if these benefits resonate with you, consider the following inbound marketing strategies, which are among the most popular. At this point, they're essential for all new startups:

On-site content marketing.

On-site content marketing is useful in a number of ways. Not only does new content drive new readers to your site, it keeps your existing readers and customers engaged with your brand, allowing you to maximize client retention. You'll have to provide highly detailed, original and valuable content, which isn't always easy or straightforward; but, with a steady stream of high-quality content, you'll find that the advantages can be enormous. Content marketing also provides syndication fuel to your social media and email campaigns and boosts your search rankings (more on this momentarily). In a recent survey I conducted, of 357 marketers, 93 percent of respondents said they planned to increase or keep their on-site content marketing budgets the same. That's pretty high praise for the power of on-site content!

Off-site content marketing.

Your off-site content marketing campaign will function in a similar manner, prompting you to provide well-written, targeted, valuable content, but instead of publishing it on your own site, you'll be publishing it on another site (hopefully, a major media publication!). The advantage here is the opportunity to gain visibility with new audiences, who may not have heard of you otherwise. You'll get referral traffic, and your brand reputation will steadily grow as you work your way up to bigger and better publishers. Here's an article I recently wrote to help entrepreneurs get started with off-site content marketing: "5 Ways to Get Media Coverage as a Startup."

Search engine optimization (SEO).

On-site and off-site content marketing will provide you substantial fuel for increasing your search visibility. On-site content attracts inbound links, while off-site content directly builds links to your site. The more high-quality, valuable inbound links your website has, the higher it will rank in search engines. In fact, a recent report from Google noted that two of the top three ranking factors in the algorithm were content and inbound links. But there are other, more technical components to SEO you'll need to implement to boost your inbound traffic from search engines. These include optimizing for mobile devices, improving site speed and targeting strategic niche keyword phrases. It's a time-intensive strategy, but it pays off in spades.

 Social media marketing.

Organic social media marketing has taken its fair share of hits, but it remains one of the most effective strategies for generating new visibility. You have the power to engage with almost anyone in the world through social media, gradually building up a loyal audience (as long as you're consistently providing valuable insights and material).

Throw your on-site and off-site content into syndication here, and your followers will have even more reason to stick around. Alone, social media can generate a steady stream of traffic to your site, and build your brand, but its real power is amplifying the effects of your other inbound marketing strategies. According to the same survey referenced earlier, 65 percent of respondents — the highest percentage across 10 marketing strategies included in the survey — said they believed that social media marketing was poised to become even more effective in the next five years.

Influencer marketing.

Influencer marketing is relatively simple in concept, but it's a little more difficult to carry out practically. The idea is to target "influencers" in your industry –these are thought leaders, movers, and shakers who hold the best reputations and the biggest portions of audiences in your niche. By working with these influencers on joint content projects or even just innocuous exchanges on social media, you'll cross-pollinate your audiences (oftentimes for mutual benefit), and earn a better reputation by proxy.

The hardest part is identifying the influencers most likely to benefit your brand and persuading them to engage with your campaign. Influencer marketing seems to be the most cutting-edge strategy on this list, evidenced by the highest percentage of marketers (38 percent) agreeing to a statement on the survey — in this case saying they were "not currently using this strategy, but plan[ned] to in the future."

Email newsletters.

I hesitated to include email newsletters on this list, since email marketing in general might be considered an outbound strategy. However, email newsletters usually revolve around the provision of content to subscribers, increasing their loyalty and retention while simultaneously setting up a recurring traffic stream back to your site. Because your content is providing value to your readers and subscribers, and you're not just using it as a way to advertise your products and services, it can be considered a form of inbound marketing. Additionally, email marketing may be a relatively low-hanging fruit: In the survey, email marketing was reported as the second-easiest tactic to perform, but one that provided the fifth-highest ROI of the ten strategies included.

Personal branding.

Finally, personal branding may be used in conjunction with almost any of the strategies above. For example, you might have some of your upper-level team members post more on-site content and reach out to major publications for guest-posting opportunities, or even to become contributors in order to fuel an off-site content strategy.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to Learn more about -Inbound Marketing.

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CryptoCoinsNews CryptoCoinsNews Prices Bitcoin Blockchain ETH Learn Free Trade Widget NextAnalyst: Bitcoin Cash Sell-Off Will Lead Investors to Litecoin Explore Menu Ethereum NewsNews Ethereum Closes on $350, Demand Surges as Metropolis Har

Ethereum Closes on $350, Demand Surges as Metropolis Hard Fork Nears

Joseph Young on 21/08/2017

Earlier this week, after the announcement of tech giant Microsoft to release its first Ethereum-based and privacy-focused blockchain framework Coco, the Ethereum foundation revealed its plan to execute a new hard fork named “Metropolis.”

Subsequent to the disclosure of the Ethereum foundation’s plan to execute the Metropolis hard fork by September, the price of Ethereum’s native token Ether surged from around $287 to $345 within a two-day span, as the market cap of Ethereum increased by $3 billion.

The daily trading volume of Ether also recorded a substantial increase, rising from $600 million to a staggering $2.2 billion. At the time of reporting, the daily trading volume of Ethereum is close to bitcoin’s $2.6 billion volume, the only cryptocurrency within the market to come near to bitcoin’s trading volume. Bitcoin Cash, the third largest cryptocurrency behind bitcoin and Ethereum, has recorded a $1.2 billion daily trading volume, almost less than half of Ethereum’s.

Unlike bitcoin, wherein most hard fork executions are contentious and likely lead to chain splits, the vast majority of Ethereum’s hard forks have been conducted to drastically improve the network’s security, flexibility and adaptability. In fact, except one hard fork led by the developers behind Ethereum Classic, all of Ethereum’s previous hard forks have been non-contentious hard forks supported by the community.

Hence, while imminence of hard fork executions in bitcoin normally leads to a decrease in the price of bitcoin due to the uncertainty in the market and decline in the confidence of investors, in Ethereum, hard forks are embraced as opportunistic updates to the existing Ethereum protocol. The community’s response to the Ethereum foundation’s Metropolis hard fork update has been evident in the price trend of Ether.

In an analytical blog post entitled “Hard Forks, Soft Forks, Defaults and Coercion,” Ethereum co-founder Vitalik Buterin explained that not all hard forks are contentious in nature. He further emphasized that hard forks allow cleaner and more thorough updates to a blockchain protocol than soft forks. He wrote:

“If I had to guess why, despite these arguments, soft forks are often billed as “less coercive” than hard forks, I would say that it is because it feels like a hard fork “forces” the user into installing a software update, whereas with a soft fork users do not “have” to do anything at all. However, this intuition is misguided: what matters is not whether or not individual users have to perform the simple bureaucratic step of clicking a “download” button, but rather whether or not the user is coerced into accepting a change in protocol rules that they would rather not accept.”

The newly introduced hard fork proposal of the Ethereum foundation is expected to provide four major benefits to developers, users and businesses in the Ethereum network. Through the adjustment of gas, integration of zk-SNARKs and masking or account abstraction, post-Metropolis Ethereum network is expected to be more private, efficient and flexible.

“In Metropolis the basis for the so-called zk-snarks is build. These “Zero Knowledge Proofs” will allow the Ethereum Blockchain to perform anonymous transactions on a higher level in the future. A proximity to Zcash is not surprising, as Ethereum chief developer Buterin and Wilcox work together on Zcash’s anonymity,” noted Josh Breslauer.

Other factors that may be driving the Ethereum price and market cap upward could include an increase in demand towards Ether from South Korean bitcoin investors amidst November SegWit2x hard fork uncertainty.

William P. Eason

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Bitcoin Cash Price Nears $1,000 as Breakout Continues

Following the all-time highs set over the last week, bitcoin has been trading sideways for the last 48 hours, and prices are fluctuating in the $4,050 to $4,200 range. Prices for the asset across global exchanges averaged $4,109 at press time, having opened the session at $4,206 and achieved a high of $4,208 at roughly 8:00 UTC, according to CoinDesk's Bitcoin Price Index.

The question everyone will be wondering now is, will the price go up or down when the next big movement kicks off? For that we'll just have to wait and see, but a Goldman Sachs analyst said, on August 14, that bitcoin could rise as high as $4,800 in the current bull market. Elsewhere, the new bitcoin alternative, bitcoin cash, shocked observers briefly yesterday by setting its own all-time high of around $1,091, according to data from CoinMarketCap.

Since being created in a fork of the bitcoin blockchain on August 1, prices had been for the greater part steady around $300. However, a breakout on August 17 saw enthusiastic trading – at South Korea exchanges, in particular – that took the digital asset to its previously unseen heights. In the hours since, bitcoin cash prices have dropped somewhat and now hover close to the $800 mark. Overall, the market is still trending up, with the market capitalization across all cryptocurrencies currently at $146 billion – down slightly from a record high of $147.2 billion set at around 8:00 UTC this morning.

Re-posted content from Chuck Reynolds

Jon Bowler
Click to Learn more about -Bitcoin.

 

Using the Blockchain in the Oil Industry

Could blockchain technology help stabilize oil prices?

 

 

 

 

 

 

 

 

As the price of oil remains in the high-$40, low-$50 range, every cog in the oil industry is scrambling to reduce costs and streamline sales.

The oil industry has long been a leader in the adoption of different technologies. But, despite advancements made in recent years, even pushing breakeven costs to record lows, the industry is widely ignoring one of the most important developments of the century. Blockchain technology.

Blockchain tech – the “Buzzword of 2017” describing the “Internet in the 1990s” – is seeping into every major industry that it touches.

Finance

As we enter a whole new world in finance and technology, confidence and efficiencies in banking may be at an all-time low. Many financial institutions are scrambling to find solutions to reduce errors, speed up transactions, and provide greater transparency, which customers are demanding. This has led the financial sector toward the implementation of smart contracts and distributed ledgers. Blockchain is catching on so quickly, in fact, IBM expects 65 percent of major banks to be using blockchain technology in some fashion within the next 2 years.

Blockchain technology is already being used in bond transfers, remittances, fraud reduction, payment processes, and trading platforms. Transactions are processed quickly, safely, and with significantly greater security, saving banks millions in the process.

One of the largest impacts that this technology may have on the banking industry, however, is the “Know your customer” process in which banks identify their clients with the goal of preventing money laundering, corruption and terrorism. The financial sector spends anywhere between $60-million and $500-million each year to remain compliant with these regulations. Because a blockchain is public ledger, the transactions are more transparent, allowing information to be accessed more easily and without a long turn around.

These revelations have even led major governments to delve into blockchain technology.

Government

In another recent study by IBM, 9 out of 10 government organizations have suggested that they will be using, or at least experimenting with blockchain technology by the year 2018. This new tech can be appropriated in astounding ways by governments. Distribution of social services, contract management, regulatory compliance, identity management, and even voting and tax collection stand to be impacted significantly.

The technology is taking hold especially fast in the world’s largest oil producing region. The race is on in the GCC to adopt blockchain tech, and UAE is in the lead.

With the “Dubai Blockchain Strategy,” the smart city aims to utilize blockchain tech in all government entities by the year 2020. “We’re taking the responsibility here in Dubai to make sure that we shape this nascent technology and make it happen in a way that really suits [the] city’s needs,” said Dr Aisha bin Bishr, the director general of Smart Dubai Office. It is estimated that the city will save $15-20 billion per year in banking transactions alone. Further efficiency gains in land contract management, payment collection, and business registration and licenses are sure to propel the city into a fintech future.

Perhaps the most important disruption to note, however, is where the public and private sectors meet.

Oil

As the demand for efficiency and transparency continues to grow, the oil industry is at a crossroads. Still using paper contracts and outdated trading platforms, the implementation of distributed ledgers and smart contracts could leapfrog the industry into the digital age. While it may not seem as exciting as submerged oil rigs or robot controlled power grids, revamping the Big Oil’s back office stands to save the industry a whole lot of money going forward.

One of the biggest impacts that this technology will have on the oil industry is in how oil and oil futures are traded. Right now, oil being traded at such incredible volumes through producers, suppliers, contractors, subcontractors, refiners, and retailers, that attempting to keep up with the real-time movement of crude is often in vain. With a scaled blockchain, transactions will happen instantaneously, allowing anyone and everyone to track the transactions – reducing costs, stabilizing prices, and providing a level of transparency which was previously impossible. Marco Dunand, CEO of Swiss trading giant Mercuria noted:

“The energy industry will have to digitalize more and more in oil production, refining, shipping. So traders will also have to participate. It is a pre-archaic process. So introducing blockchain will allow to pass title from buyer to shipper to seller without going through massive paperwork of bills of lading.”

But there are other benefits, as well…

The oil and gas industry is heavily regulated and enforcers of the regulations may struggle to keep up, but using blockchain technology, all data is secured and easily accessible at any given time. This is a plus for the regulators as it will help keep Big Oil in check, but it is also a huge leap forward for the industry. This form of data sharing brings a new level of communication and transparency into global collaborations from which complicated lawsuits and lengthy legal processes often emerge. Additionally, shareholders will be able to follow exactly what is happening in the industry, enabling them to make more educated decisions in how they invest their money.

Conclusion

In such a globally connected economy, the impact of transitioning to blockchain tech will be profound and will likely turn any industry on its head.

In particular, the oil industry.

Rig counts and production data will be available in real time, freely available to anyone. Regulatory compliance will be easily tracked. Data will be shared seamlessly between joint ventures. The time it takes to cut a deal will be reduced significantly. And perhaps most importantly, the middle man essentially disappears, reducing costs for every sub-section of the industry.

Even if the oil industry has lagged behind in adopting this technology, it is bound to happen. As oil prices struggle to find stability, the industry races to reduce costs, and consumers increasingly demand greater transparency, could this new tech be the answer?

So much for drilling for oil as it relates to the blockchain. What about mining for crypto-currencies? For more information on how you can take advantage of that, click here.

Jon Bowler

 

Markethive: Inbound Marketing at its Best

Markethive: Inbound Marketing at its Best

Wikipedia describes Inbound-Marketing as follows:

Inbound marketing provides information, an improved customer experience and builds trust by offering potential customers information they value via company sponsored newsletters, blogs and entries on social media platforms.

Marketing strategist David Meerman Scott says that inbound marketing allows marketers to "earn their way" into a customer's awareness rather than invading their awareness through paid advertisements.

Compared with outbound marketing, inbound reverses the relationship between company and customer. In fact, while outbound marketing is going to push the product through various channels, inbound marketing creates awareness, attracts and helps new customers with channels like blogs, social media, direct mail etc.

The Markethive Platform:

Tom Prendergast, Markethive CEO, has built an awesome tool that encompasses all aspects of inbound-marketing into one platform.

These tools include blogs, blog-casting, email campaigns, lead-capture pages, and autoresponders to name a few. Through plugins, content can be automatically posted to scores of social-media sites.

Come join one of our free webinars and take a look for yourself. We provide easy access, without the need to register.