Blockchain Providing Bridge for Unbanked, Lifting Global Economy

Blockchain Providing Bridge for Unbanked, Lifting Global Economy

 

With the increasing price of Bitcoin and Ethereum
bringing attention to Blockchain technology, corporations are researching ways the technology could be used to optimize their existing business processes.

More than $16 bln lost in identity thefts and frauds

Considering the billions of dollars lost in fraud and online identity thefts, one of the increasingly impactful areas for Blockchain technology is in securing payment transactions. With this goal in mind, a new Blockchain company called UTRUST is taking on the challenge of becoming the first online cryptocurrency payment platform to offer consumer protections.

Nuno Correia, CEO of UTRUST, says:

"We aim to create an infrastructure that provides the benefits of fast, secure, convenient, and inexpensive cryptocurrency transactions alongside the world’s first cryptocurrency payment protections. Our goal is to democratize the world of altcoins and Blockchain technology to ensure that anyone can benefit from instantaneous, transparent and cost-effective transactions, irrespective of where they live and [their] level of education."

Using digital currencies, UTRUST aims to provide access to the mainstream financial system for the growing unbanked population worldwide, which according to the World Economic Forum is around 2 bln. The company recently raised $1.5 mln in their pre-ICO.

Cryptocurrencies will be used as daily payment method

Currently, most users are treating cryptocurrencies as speculative assets rather than using them in daily life. Given the sector’s exponential growth and the way Blockchain technology is becoming increasingly mainstream, many are optimistic that digital currencies will be used more as a currency and less as a speculative asset. With the aid of platforms that help rebuild trust in online transactions, cryptocurrencies will likely gain more traction as a mainstream payment method.

Providing a bridge for the unbanked through cryptocurrencies

With 2.5 billion unbanked people worldwide to benefit from transacting with the mainstream financial system, it is estimated that Blockchain technology could result in 95 mln new jobs in emerging economies and provide a boost to these economies of up to $3.7 trln. Forbes contributor Nikolai Kuznetsov suggests that Blockchain has the ability to overcome current banking limitations, making it an ideal solution for the growing unbanked population in

developing countries.

“Unlike banks, no physical branch presence is needed for Blockchain to work. Since Blockchain operates on a distributed network, there’s no need for a complex and expensive private infrastructure to run. This saves on the costs that banks and telecom companies pass on to users through fees and other charges when using bank accounts or performing mobile transactions.”

Chuck Reynolds


Marketing Dept
Contributor
Please click either Link to Learn more about -Bitcoin.
Interested or have Questions. Call me 559-474-4614

Russia May Become World Leader in Blockchain Technology Adoption in 2018

Russia May Become World Leader in Blockchain Technology Adoption in 2018

 

Russia could become a world leader in the adoption

of the blockchain technology next year, Chairman of Russia’s Vnesheconombank (VEB) Sergey Gorkov told Sputnik on Saturday, stressing that the mass use of the technology will take place in 2019-2020.MOSCOW (Sputnik) — Gorkov said that the blockchain technology will be implemented in Russia by 2020."We did not expect such an upsurge of interest [in the blockchain], technologies, I believe, will become a reality in 2017-2018,… 2018 will be the year of 'trial and error,' while 2019-2020 — a real period of implementation," he said. Gorkov noted that the VEB would prepare directions for the development of blockchain in October and was also negotiating with Rostelecom telecommunications operator and the Russian Post on the possibility of using the technology.

With Cryptocurrencies on Rise Worldwide, Has Fine Art Finally Got the Picture?"We have created a group at the level of the Russian government on the introduction of blockchain, no other country in the world has it. I believe that in 2018 Russia could become a leader in the adoption of the blockchain technology," Gorkov pointed out.

Blockchain technology is a distributed database, all replicas of which are regularly updated to add the information about all new transactions. Every time a transaction occurs, it is encrypted in a block, which is then sent out to all network users. Each block has a time-stamp and a reference to the previous block, which allows to establish the sequence of transactions. The data is therefore transparent and very difficult to change, which makes it a helpful security solution for any distribution or transaction processes.

Chuck Reynolds


Marketing Dept
Contributor
Please click either Link to Learn more about -Bitcoin.
Interested or have Questions. Call me 559-474-4614

The New UTRUST Online Payment System

UTRUST Predicts Blockchains Will Provide US $3.7 Trillion Boost to Economic Growth in Emerging Markets and that They will Beat All Competition in the Online Payments Industry

The world’s first Bitcoin and cryptocurrency payments platform with consumer protections, UTRUST will enable the unbanked worldwide to transact with the global financial system, and predicts inclusion in the digital economy could boost GDP of all emerging economies by US $3.7 trillion by 2025.

Payments startup UTRUST believes that with 2.5 billion unbanked people in Emerging Markets to benefit from financial inclusion, blockchain technology has the potential to create nearly 95 million new jobs across all sectors in unbanked nations.

UTRUST’s completed pre-ICO and upcoming fundraising aims to build a global payments platform with extensive cryptocurrency support, ensuring merchants and people in developed and emerging markets have a secure and transparent platform to carry out transactions.

Nuno Correia, UTRUST CEO, said:

UTRUST sees the potential of cryptocurrencies and digital technology to transform financial services provision in both developed and developing markets. The potential gains are particularly exciting in emerging markets where mobile phone penetration could recreate the role physical banking infrastructure plays in developed markets.   

UTRUST aims to develop the world’s first ready-to-use cryptocurrency payments platform aimed in part at the 2.5 billion unbanked people worldwide. UTRUST’s token can be used for making zero fee payments to the thousands of merchants accepting any cryptocurrency via UTRUST, and be traded against other currencies on supported exchange platforms.

UTRUST’s public ICO commences on September 20, 2017 at 2pm GMT. The 7 upcoming ICO rounds will begin immediately after the previous round has sold out, bringing UTRUST to $50 Million of funding, and provide the launchpad required to revolutionize the payments space.

About UTRUST

UTRUST has currently raised $3.5 Million through private investors and the sold out pre ICO, with the public ICO commencing on 20th September 2017.

UTRUST is the world’s first cryptocurrency payments platform to implement consumer protections on a mass scale. The company is building a global PayPallike payments platform with extensive cryptocurrency support.

UTRUST’s end goal is to provide all the benefits of fast, secure, convenient, and inexpensive cryptocurrency transactions, in tandem with the world’s first cryptocurrency payment protections, which consumers need to fully embrace blockchain technology en masse.

UTRUST ICO and Tokens

UTRUST’s public ICO is set to go live on September 20th, 2017, with each of the 7 upcoming ICO rounds beginning immediately after the previous round has sold out, bringing UTRUST to $50 Million of funding.

The company will use the collected funds to establish key industry partnerships and to develop the world’s first PayPal-like cryptocurrency payments platform. The ERC20 compatible tokens are created over the Ethereum protocol, and can be used as a means of payment on UTRUST’s payment gateway along with other cryptocurrencies.

UTRUST’s token can be used for making zero fee payments to the thousands of merchants accepting any cryptocurrency via UTRUST, and be traded against other currencies on supported exchange platforms.

UTRUST will allocate a certain portion of the revenues to buyback and destroy the tokens in circulation. Being a deflationary currency by design, the demand for UTRUST tokens will increase with time, which combined with buyback should lead to appreciation in its market value.

To learn more about UTRUST’s ICO please go to: https://utrust.io/ico

Essential Inbound Marketing Strategies for Every Startup

Essential Inbound Marketing Strategies for Every Startup

 

Inbound marketing has become increasingly popular

in the marketing and advertising world for the last several years, and it's no surprise why. While traditional outbound ad campaigns attempt to persuade unfamiliar audiences with sales-y messages, "inbound" campaigns focus on the value they can provide users. And that prompts those users to naturally gravitate to those business when the need arises. Generally, inbound marketing strategies are less expensive, hold a wider range of benefits and, over the long term, will generate a higher rate of return. So, if these benefits resonate with you, consider the following inbound marketing strategies, which are among the most popular. At this point, they're essential for all new startups:

On-site content marketing.

On-site content marketing is useful in a number of ways. Not only does new content drive new readers to your site, it keeps your existing readers and customers engaged with your brand, allowing you to maximize client retention. You'll have to provide highly detailed, original and valuable content, which isn't always easy or straightforward; but, with a steady stream of high-quality content, you'll find that the advantages can be enormous. Content marketing also provides syndication fuel to your social media and email campaigns and boosts your search rankings (more on this momentarily). In a recent survey I conducted, of 357 marketers, 93 percent of respondents said they planned to increase or keep their on-site content marketing budgets the same. That's pretty high praise for the power of on-site content!

Off-site content marketing.

Your off-site content marketing campaign will function in a similar manner, prompting you to provide well-written, targeted, valuable content, but instead of publishing it on your own site, you'll be publishing it on another site (hopefully, a major media publication!). The advantage here is the opportunity to gain visibility with new audiences, who may not have heard of you otherwise. You'll get referral traffic, and your brand reputation will steadily grow as you work your way up to bigger and better publishers. Here's an article I recently wrote to help entrepreneurs get started with off-site content marketing: "5 Ways to Get Media Coverage as a Startup."

Search engine optimization (SEO).

On-site and off-site content marketing will provide you substantial fuel for increasing your search visibility. On-site content attracts inbound links, while off-site content directly builds links to your site. The more high-quality, valuable inbound links your website has, the higher it will rank in search engines. In fact, a recent report from Google noted that two of the top three ranking factors in the algorithm were content and inbound links. But there are other, more technical components to SEO you'll need to implement to boost your inbound traffic from search engines. These include optimizing for mobile devices, improving site speed and targeting strategic niche keyword phrases. It's a time-intensive strategy, but it pays off in spades.

 Social media marketing.

Organic social media marketing has taken its fair share of hits, but it remains one of the most effective strategies for generating new visibility. You have the power to engage with almost anyone in the world through social media, gradually building up a loyal audience (as long as you're consistently providing valuable insights and material).

Throw your on-site and off-site content into syndication here, and your followers will have even more reason to stick around. Alone, social media can generate a steady stream of traffic to your site, and build your brand, but its real power is amplifying the effects of your other inbound marketing strategies. According to the same survey referenced earlier, 65 percent of respondents — the highest percentage across 10 marketing strategies included in the survey — said they believed that social media marketing was poised to become even more effective in the next five years.

Influencer marketing.

Influencer marketing is relatively simple in concept, but it's a little more difficult to carry out practically. The idea is to target "influencers" in your industry –these are thought leaders, movers, and shakers who hold the best reputations and the biggest portions of audiences in your niche. By working with these influencers on joint content projects or even just innocuous exchanges on social media, you'll cross-pollinate your audiences (oftentimes for mutual benefit), and earn a better reputation by proxy.

The hardest part is identifying the influencers most likely to benefit your brand and persuading them to engage with your campaign. Influencer marketing seems to be the most cutting-edge strategy on this list, evidenced by the highest percentage of marketers (38 percent) agreeing to a statement on the survey — in this case saying they were "not currently using this strategy, but plan[ned] to in the future."

Email newsletters.

I hesitated to include email newsletters on this list, since email marketing in general might be considered an outbound strategy. However, email newsletters usually revolve around the provision of content to subscribers, increasing their loyalty and retention while simultaneously setting up a recurring traffic stream back to your site. Because your content is providing value to your readers and subscribers, and you're not just using it as a way to advertise your products and services, it can be considered a form of inbound marketing. Additionally, email marketing may be a relatively low-hanging fruit: In the survey, email marketing was reported as the second-easiest tactic to perform, but one that provided the fifth-highest ROI of the ten strategies included.

Personal branding.

Finally, personal branding may be used in conjunction with almost any of the strategies above. For example, you might have some of your upper-level team members post more on-site content and reach out to major publications for guest-posting opportunities, or even to become contributors in order to fuel an off-site content strategy.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to Learn more about -Inbound Marketing.

Interested or have Questions. Call me 559-474-4614

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Bitcoin Cash Price Nears $1,000 as Breakout Continues

Following the all-time highs set over the last week, bitcoin has been trading sideways for the last 48 hours, and prices are fluctuating in the $4,050 to $4,200 range. Prices for the asset across global exchanges averaged $4,109 at press time, having opened the session at $4,206 and achieved a high of $4,208 at roughly 8:00 UTC, according to CoinDesk's Bitcoin Price Index.

The question everyone will be wondering now is, will the price go up or down when the next big movement kicks off? For that we'll just have to wait and see, but a Goldman Sachs analyst said, on August 14, that bitcoin could rise as high as $4,800 in the current bull market. Elsewhere, the new bitcoin alternative, bitcoin cash, shocked observers briefly yesterday by setting its own all-time high of around $1,091, according to data from CoinMarketCap.

Since being created in a fork of the bitcoin blockchain on August 1, prices had been for the greater part steady around $300. However, a breakout on August 17 saw enthusiastic trading – at South Korea exchanges, in particular – that took the digital asset to its previously unseen heights. In the hours since, bitcoin cash prices have dropped somewhat and now hover close to the $800 mark. Overall, the market is still trending up, with the market capitalization across all cryptocurrencies currently at $146 billion – down slightly from a record high of $147.2 billion set at around 8:00 UTC this morning.

Re-posted content from Chuck Reynolds

Jon Bowler
Click to Learn more about -Bitcoin.

 

Markethive: Inbound Marketing at its Best

Markethive: Inbound Marketing at its Best

Wikipedia describes Inbound-Marketing as follows:

Inbound marketing provides information, an improved customer experience and builds trust by offering potential customers information they value via company sponsored newsletters, blogs and entries on social media platforms.

Marketing strategist David Meerman Scott says that inbound marketing allows marketers to "earn their way" into a customer's awareness rather than invading their awareness through paid advertisements.

Compared with outbound marketing, inbound reverses the relationship between company and customer. In fact, while outbound marketing is going to push the product through various channels, inbound marketing creates awareness, attracts and helps new customers with channels like blogs, social media, direct mail etc.

The Markethive Platform:

Tom Prendergast, Markethive CEO, has built an awesome tool that encompasses all aspects of inbound-marketing into one platform.

These tools include blogs, blog-casting, email campaigns, lead-capture pages, and autoresponders to name a few. Through plugins, content can be automatically posted to scores of social-media sites.

Come join one of our free webinars and take a look for yourself. We provide easy access, without the need to register.